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About Penta (formerly Hume Brophy)

Brussels Office Since


Firm Description

Penta is a global data-driven stakeholder solutions firm that identifies, predicts, and manages complex business and reputational issues.

Ownership Structure

Penta was established in September 2022 following the merger of market-leading firms Ballast Research, Hamilton Place Strategies, Flag Media Analytics, alva, Gotham Research Group, and Decode M. With Hume Brophy joining the group in January 2023, Penta now comprises over 300 professionals globally.

International Network

Penta teams are located in Brussels, Dublin, London, Paris, Frankfurt, Washington DC, New York, San Francisco, Vail, Singapore and Hong Kong. We also work with an established network of agency partners in other markets.

Key Strengths

  • We enable evidence-based decision-making on stakeholder issues for the C-Suite.
  • Our solutions integrate unique proprietary AI tech, data, and global sector advisers.
  • We serve and connect the teams managing multiple stakeholders with integrated stakeholder solutions

Number of Public Affairs Consultants

30 in Brussels

Key Clients

Airlines for America, Bayer, Commodity Markets Council Europe (CMCE), European Travel Retail Confederation (ETRC), European Express Association (EEA), Ibec Global, Meat & Livestock Australia, Supernal

Best in Brussels 2023/24 Report

Best in Brussels is the first and only independent resource for organisations wanting to identify, compare and choose the best partners in Brussels for their advocacy needs.