
About Penta (formerly Hume Brophy)
Key Specialisms
Brussels Office Since
2005Firm Description
Penta is a global data-driven stakeholder solutions firm that identifies, predicts, and manages complex business and reputational issues.
Ownership Structure
Penta was established in September 2022 following the merger of market-leading firms Ballast Research, Hamilton Place Strategies, Flag Media Analytics, alva, Gotham Research Group, and Decode M. With Hume Brophy joining the group in January 2023, Penta now comprises over 300 professionals globally.
International Network
Penta teams are located in Brussels, Dublin, London, Paris, Frankfurt, Washington DC, New York, San Francisco, Vail, Singapore and Hong Kong. We also work with an established network of agency partners in other markets.
Key Strengths
- We enable evidence-based decision-making on stakeholder issues for the C-Suite.
- Our solutions integrate unique proprietary AI tech, data, and global sector advisers.
- We serve and connect the teams managing multiple stakeholders with integrated stakeholder solutions
Number of Public Affairs Consultants
30 in BrusselsKey Clients
Airlines for America, Bayer, Commodity Markets Council Europe (CMCE), European Travel Retail Confederation (ETRC), European Express Association (EEA), Ibec Global, Meat & Livestock Australia, Supernal