My Job
I am a Partner at Penta, where I advise senior leaders in regulated sectors where policy, technology, reputation and stakeholder trust intersect.
I help organisations operating in highly regulated and politically exposed sectors navigate change, build trust with stakeholders, and turn complex policy challenges into practical communications and engagement strategies. My work focuses on sectors where regulation, technology and public expectations are changing quickly, including transport and mobility, AI, digital policy, logistics, retail and energy.
I regularly advise senior executives and Boards on how to understand political risk, communicate with authority, and engage credibly with policymakers, regulators, industry partners, media and wider stakeholder audiences. Much of this work involves translating complex policy and commercial issues into clear strategies that can be acted on by leadership teams and understood by external stakeholders.
I lead senior advisory work for transport and mobility clients and help organisations respond to disruption, regulatory change and fast-moving stakeholder expectations. I also serve as Europe & Asia Lead for Penta’s AI Practice. In this role, I help clients understand how AI is changing stakeholder engagement, reputation management and public affairs, while supporting the development of Penta’s AI-enabled advisory.
My Experience
I have 20 years’ experience advising companies on public affairs, government relations, strategic communications and stakeholder engagement.
My background combines legal training, Brussels public affairs experience, sector specialism in transport and mobility, and a current focus on how AI is changing stakeholder intelligence, reputation and policy engagement.
Over the course of my career, I have supported organisations in establishing their presence with key stakeholders, developing and nurturing relationships, and navigating major disruption in the transport sector, including Brexit and Covid-19. I have also worked with heavily regulated companies across transport, retail, energy, logistics, technology and digital policy.
Earlier in my career, I worked in law, including as Legal Counsel at Daon and Corporate Counsel at Eircom. I am an Attorney admitted to practice in New York and a member in good standing of the New York Bar. I previously practised commercial law, including work on mergers and acquisitions. I am also a Certified Data Privacy Practitioner through the Law Society of Ireland and advise on EU privacy and data protection policy.
My experience also includes strategic foresight work with Vision Foresight Strategy LLC, a planning and implementation firm focused on foresight and strategy development. That background has helped shape the way I advise clients, particularly on emerging technologies, regulatory change and long-term strategic risk.
My Specialisms
- Transport, mobility and aviation
- AI, technology and digital policy
- AI governance, adoption and reputation management
- EU and national public affairs
- Strategic communications and stakeholder engagement
- Data protection and privacy policy
Reputation, issues and crisis management - Corporate positioning in regulated sectors
- Scenario planning, foresight and strategic risk
My Specialisms
My Proudest Achievements
I am proudest of work that has helped clients navigate moments of genuine uncertainty, where political risk, commercial pressure and reputational exposure all had to be managed at the same time.
In transport and mobility, I have advised companies through major periods of disruption, including Brexit and Covid-19. These moments required more than technical policy knowledge. They required clear judgement, coalition-building, disciplined messaging and the ability to help senior leaders make decisions in uncertain conditions.
I am also proud of my work helping transport and mobility clients engage with policymakers on innovation, sustainability and the future of the sector. Transport is one of the areas where regulation, technology and public expectations are changing most quickly, and I have always enjoyed helping clients explain both the risks and the opportunities of that transition.
More recently, I have been proud to help build Penta’s AI Practice internationally. AI is already changing how information is discovered, how stakeholder perceptions are formed, and how reputations are shaped. Helping clients understand that shift, adopt AI responsibly and use new tools to improve stakeholder engagement is one of the most interesting parts of my current work. This work builds naturally on my long-standing interest in how emerging technologies affect policymaking and stakeholder management.
My Education
- Attorney admitted to practice in New York and member in good standing of the New York Bar
- Certificate in Data Protection Practice, Law Society of Ireland
- Master’s Degree in Public Affairs and Political Communications, Dublin Institute of Technology
- Diploma in Public Relations, European Institute of Education
Law, Portobello College Dublin
Certificate in Legal Studies, Waterford Institute of Technology
My Languages
English.
My Interests outside work
Outside work, most of my time is spent with my family. I am also a persistent follower of politics, technology and transport innovation, and I enjoy travel, reading and anything that helps explain how people and institutions make decisions.