Best consultancies

About Hanover

Brussels Office Since


Firm Description

Founded in 1998, the Hanover Group celebrated its 23rd year in 2021 as a 200-strong strategic consultancy with offices in London, Brussels, Dublin and the Middle East. The company’s mission is to improve the reputation, recognition, relationships and results of every business, institution, individual and organisation we advise. We design and deliver strategies that unlock insight, shape narratives, harness influencers, activate campaigns, navigate regulations and access markets. Our strategic approach is underpinned by data-led research and robust measurement practices to ensure that we create outstanding returns for our clients. We pride ourselves on hiring the best people and investing heavily in innovation to enable them to deliver outstanding client work. Hanover’s entrepreneurial, collaborative and excellence-driven culture is underpinned by six core values: “Know your stuff”, “Be trail-blazing”, “Tell it like it is”, “Give your all”, “Remember how good you are” and “Show respect”.

Ownership Structure

Hanover Group is part of AVENIR GLOBAL.

International Structure

As part of AVENIR GLOBAL, a global powerhouse of specialist agencies, our team is connected to over 1,000 peers in 8 countries across North America, Europe and the Middle East. Furthermore, our global partner network of like-minded independent consultancies with undisputed expertise in corporate communications and public affairs, provides us with an additional presence in over 32 markets around the world. With shared values and focus on excellence in client work, measurable customer service and talent development, our partners deliver transformational results locally and internationally.

Key Strengths

Hanover Brussels is a leading communications and public affairs consultancy located in the heart of the EU quarter. Our team works closely with businesses, trade associations, NGOs and public sector bodies to bridge the gap between their business objectives and the policy environment they operate in. We provide tailored integrated services across the spectrum of public affairs, corporate communications, and media relations to clients in healthcare, financial services, media, technology, transport, environment, FMCG, energy and international trade. Our ability to deliver distinctive political intelligence and analysis enables us to develop bespoke EU and international advocacy, reputation and relationship building campaigns that make a difference. In healthcare we have a specialism in supporting companies to strengthen their market access strategies through shaping the external policy and regulatory environment. The team is led by Claudia La Donna and Emma Eatwell. In 2020, Hanover was named a PROVOKE EMEA Agency of the Decade.

Number of Public Affairs Consultants


Key Clients

Airbnb, Amgen, Apple, AstraZeneca, Bauer Media, Bayer, Beam Suntory, CLEPA, Delivery Hero, European Branded Clothing Alliance, Gas Naturally, Humanitas, IAB Europe, Inditex, Lexmark, McDonalds, Netflix, Nickel Institute, Nike, Pfizer, Pyrowave, PPG, PVH, Samsung, Suntory Beverage & Food Europe, Sky, SQM, Paramount, Vifor, Wiley, Zoetis.

Thought Leadership

We recognise that for business leaders, the current environment presents challenges and opportunities which require a fresh approach to the management of political, economic and social risks. As such, we work with our clients to rewire their strategies to enhance reputations, recognition and resilience for long-term success. In 2021, we combined our decades of policy, communications, advocacy and reputation experience with insight from leading academic sources to build a model that defines a new era of reputational resilience. Our REWIRE diagnostic tool helps business leaders understand how and where to rewire their approach to reputation in a world characterised by uncertainty and disruption.

In 2020, we also launched Hanover 360°, a pan-EMEA offering for businesses looking to embed sustainability practices within commercial strategy, public affairs and communications to drive meaningful change. Hanover 360°combines the group’s sustainability units and corporate divisions. Its launch was backed up by a report, Net Zero Unpacked, which included proprietary YouGov research as well as case studies from the Hanover Group.

Testimonials and why clients like to work with us

“Hanover has become an extension of our team. Their proactive and energetic support has become an essential part of our ability to effectively work on and shape many files simultaneously. The team is very knowledgeable, technically adept, and helps fill in any gaps we have. They’re also a real pleasure to work with.”

Daniel Friedlaender, Head of EU Office, Sky

Best in Brussels 2022/23 Report

Best in Brussels is the first and only independent resource for organisations wanting to identify, compare and choose the best partners in Brussels for their advocacy needs.