Best consultants

Christoph Mielke

Christoph Mielke, Senior Director

APCO

cmielke@apcoworldwide.com

My Job

My main job at APCO Worldwide is to lead the European health practice, but I also work on non-health accounts. I try to spend as much time as possible with clients and prospects while also managing the health team that advises clients on a variety of policy issues and communication challenges. I also oversee and help coordinate pan-European client work and collaborate closely with other APCO regional health leads in North America and Asia.

My Experience

Early on I wanted to pursue a career in journalism and while at school I had the opportunity to work in it. During my time in the army, I joined the German PSYOPS team (psychological operations) and learned a lot about communication strategies, target audiences and how to best get your message across. After short stints at a political foundation and as a parliamentary assistant in the German Bundestag, I started at APCO Worldwide in Berlin. I have moved around quite a bit since then, having acted in a variety of capacities and worked in places such as Chicago, Abu Dhabi and Rome before finally coming to Brussels.

Throughout my career I have been engaged in political advocacy, policy analysis, campaigning, and message development. My specialty is in pharmaceutical, medical device and health communication. I have advised health clients on disease awareness campaigns, regulatory milestones, market access programs, issues preparedness and crisis management. I have also undertaken several in-house secondments including as public affairs and communications lead at Johnson & Johnson Medical in Germany.

My Proudest Achievements

What I find most fulfilling in my job is working together with other people on campaigns and projects with a clear timeline that have a societal impact. A good example is a project that I supported during my one-year secondment at Johnson & Johnson. I was responsible for coordinating an obesity campaign and everything you could wish for came together: we worked with members of the parliament and government officials, citizens affected by this disease, a health insurance as main project partner, media and even students of photography who helped bring this rather stigmatized topic to life.

My Education

FU Berlin, Political Sciences with a regional focus on Turkey and the Middle East

My Languages

German, English, French and Turkish with my wife’s family.

My Interests outside work

I spend most of my free time with my family, but also like to run through Parc Duden or just read and play my guitars. I’m also the co-founder and deputy chairman of ‘Network Turkey’, an independent non-profit organization that promotes informed and objective discussion on Turkey.

My Favourite Brussels anecdote

When I came to Brussels, I spent a surprisingly large amount of time at Karaoke bars. Most playlists in the Belgium capital don’t offer a lot of choice when it comes to German songs, so you usually end up asking for “99 Luftballons”. One day, at a ‘dive’ in Sablon, I prepared myself to sing a song, just to find that a small group of EP assistants, one of them disguised as Angela Merkel, picked the same song. No one really liked the song, but we tried hard to deliver a good show. I learned a lot about what it means to be German in the Brussels EU community that evening.

Best in Brussels 2021 Report

Best in Brussels is the first and only independent resource for organisations wanting to identify, compare and choose the best partners in Brussels for their advocacy needs.

Top