Best consultancies

About Grayling

Brussels Office Since


Firm Description

Grayling Brussels is an integrated corporate affairs, communications and EU public affairs consultancy. We advise organisations on how to navigate the EU, we counsel our clients on becoming credible thought leaders, and identify with them solutions to policy and legislative challenges. We offer bespoke services, including political intelligence and monitoring, advocacy and strategic advice, perception surveys, public relations and social/digital media campaigns, trade association and events management. Our offer is structured around eight expert vertical policy poles, ensuring the depth of our expertise, namely chemicals, energy, environment, food, healthcare, ICT, transport and trade, as well as two horizontal services, namely corporate communications and trade association management.

Ownership Structure

Grayling SA is established in Belgium and is part of Accordience, an international Communications group.

International Network

Grayling Brussels is the hub for the largest PA-owned network across Europe, with our 28 Europe-based offices. We also regularly link up with our global PA network located in Washington D.C, Asia, and Middle East & Africa.

Key Strengths

First, it’s our people who provide the policy but also the service expertise combined with tried and tested methodologies. We believe that every client is different. Our advocacy methodology dictates that every campaign should have its own tailormade strategy and implementing actions. In addition to our traditional public affairs services, we provide: training for C-level executives in both public affairs and media relations. We take them through the ins and outs of PA and PR and provide tips to efficiently run a series of meetings with EU decision-makers or take part in a media interview. Multi-market hub: we serve as the hub for multimarket accounts with our teams combining international thinking with local market understanding. And finally, our Communications Team supports our clients in developing impactful, creative and value-added services.

Number of Public Affairs Consultants

Grayling Brussels employs 25 consultants who collectively come from 15 different European countries, speak 12 languages, a key asset in the Brussels multicultural environment but also a key asset to reach into Europe’s members states.

Key Clients

AbbVie, European Federation of Allergy Airways Patients’ Association, GBTA, Proman, SC Johnson,  European Spirits Companies Liaison Group, doTerra, European Wireless Infrastructure Association,  International Special Dietary Foods Industries, OLX Group, Tate & Lyle, Union of the European Lubricants Industry, Getlink, US Dry Beans Council.

Testimonials and why clients like to work with us

“The Grayling team immediately understood the business-critical issues we were faced with, and the urgency with which we needed to address them. The team is dedicated, passionate, solution-oriented and professional – always a pleasure to work with!”

Samuel Laurinkari, Head of EU Affairs, eBay

Best in Brussels 2023/24 Report

Best in Brussels is the first and only independent resource for organisations wanting to identify, compare and choose the best partners in Brussels for their advocacy needs.