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About Grayling

Brussels Office Since


Firm Description

At Grayling, we stand at the forefront of public affairs, offering a comprehensive spectrum of corporate affairs services tailored specifically for Brussels-based EU affairs stakeholders and decision-makers. Specialising in key policy areas such as energy, environment, transport, chemicals, agri-food, and digital, we empower our clients to influence policy, secure their operational footing, and unlock new business opportunities by making their voices heard in crucial policy discussions.

Distinctively, our approach at Grayling is data-driven and strategic, leveraging AI-enhanced analytics and deep insights into EU policies to deliver bespoke solutions that go beyond simple campaigns to strategic actions. With the largest network of owned public affairs agencies across Europe, Grayling offers unmatched reach and expertise, ensuring that our strategies are not just effective but also expansive, giving our clients a significant advantage in navigating the complex landscape of EU affairs.

Ownership Structure

Grayling SA is established in Belgium and is part of Accordience, an international communications group.

International Network

Grayling Brussels is the hub for the largest PA-owned network across Europe, with our 28 Europe-based offices. We also regularly link up with our global PA network located in Washington D.C, Asia, and Middle East & Africa.

Key Strengths

Our Team : A multidisciplinary and cosmopolitan team of consultants, that are specialised in our target sectors, and often have worked in-house or in politics, providing the policy but also the service expertise that are ready to work as an extension of your team.

Strategy: Our advocacy campaigns at Grayling are crafted with precision, grounded in our team’s deep understanding of your industry and the intricacies of EU procedures, policies, and institutions. We guide you on whom to engage, with what messages, and at the optimal moments in the policy process through the most effective channels. Utilising our proprietary Advantage Data analytics, we assess and map the positions, influence, and potential of key EU stakeholders, enhancing strategies and visibility among EU policymakers.

A 360° approach to advocacy: In today’s EU policy environment, organizations must capitalize on every opportunity to be heard. At Grayling, our specialized team guides you in identifying and occupying the strategic gaps where your voice can have the greatest impact. We leverage a diverse array of channels, from direct engagements with decision-makers to dynamic social media campaigns, and from coalition building to targeted media relations. This comprehensive approach ensures that your messages not only reach but resonate deeply with your intended audiences.

Multi-market hub: we serve as the hub for multimarket accounts with our teams combining international thinking with local market understanding.

Number of Public Affairs Consultants

Grayling Brussels employs 20 consultants who collectively come from 12 different European countries, speak 11 languages, a key asset in the Brussels multicultural environment but also a key asset to reach into Europe’s members states.

Number of Public Affairs Consultants

Grayling Brussels employs 25 consultants who collectively come from 15 different European countries, speak 12 languages, a key asset in the Brussels multicultural environment but also a key asset to reach into Europe’s members states.

Key Clients

European Federation of Allergy Airways Patients’ Association, European Ventilation Industry Association (EVIA), Daiichi Sankyo, Global Business Trade Association (GBTA), Proman, SC Johnson, Kraft-Heinz, Natural Mineral Waters Europe, European Committee of Manufacturers of Domestic Heating and Cooking Appliances (CEFACD), European Spirits Companies Liaison Group, doTerra, OLX Group, Tate & Lyle, Nissan, Getlink (Eurotunnel), Hilton.

Testimonials and why clients like to work with us

We would not be where we are without the Grayling Brussels’ Team. They’ve become an extension of our own team and operations at GBTA – advising on strategies and positions, independently managing projects, advancing our goals and delivering – consistently – high quality content and results. They’re well networked, experts in their fields, always motivated to go the extra mile and a pleasure to work with.

Delphine Millot, Senior Vice President, Sustainability and Managing Director of the GBTA Foundation

Getlink’s group activities straddle the post Brexit border between the UK, France and the EU. As such we need analysis, advice and representation in all three. Grayling gives us a detailed and coordinated, vision of what is happening, with insightful specialist analysis and the support to address our concerns at the highest level.

John Keefe, Chief Corporate and Public Affairs Officer at Getlink Group

Best in Brussels 2023/24 Report

Best in Brussels is the first and only independent resource for organisations wanting to identify, compare and choose the best partners in Brussels for their advocacy needs.