About Grayling
Key Specialisms
Brussels Office Since
1989Firm Description
At Grayling Brussels, we stand at the forefront of public affairs. We offer a comprehensive spectrum of corporate affairs services, tailored specifically to Brussels-based EU stakeholders and decision-makers. Specialising in key policy areas such as energy, environment, transport, chemicals, agri-food, health and technology, we empower our clients. We enable them to influence policy, secure their operational footing, and unlock new business opportunities by making their voices heard in crucial policy discussions.
Our approach at Grayling is data-driven and strategic. We combine our expertise and insights into EU policies with the latest that AI-enhanced analytics has to offer and deliver bespoke solutions that go beyond simple campaigns. With the largest network of owned public affairs agencies across Europe, we offer unmatched reach and expertise. Our strategies are not just effective but also expansive, giving our clients a significant advantage in navigating the complex landscape of EU affairs.
Ownership Structure
Grayling SA is established in Belgium and is part of Accordience, an international communications group.
International Network
Grayling Brussels is the hub for the largest PA-owned network across Europe, with our 28 Europe-based offices. We also regularly link up with our global PA network located in Washington D.C, Asia, and Middle East & Africa.
Key Strengths
Our Team: we are proud of our multidisciplinary and cosmopolitan team of consultants, that are specialised in target sectors. They bring a range of experiences from corporate in-house to having worked in the EU.
Strategy: our advocacy campaigns at Grayling are crafted with precision, grounded in our team’s deep understanding of your industry and the intricacies of EU. We guide you on whom to engage, with what messages, and at the optimal moments in the policy process through the most effective channels. Utilising our proprietary Advantage Data Analytics, we assess and map the positions, influence, and potential of key EU stakeholders, enhancing strategies and visibility among EU policymakers.
A 360° approach to advocacy: In today’s EU policy environment, organisations must capitalise on every opportunity to be heard. At Grayling, our specialised team guides you in identifying and occupying the strategic gaps where your voice can have the greatest impact. We leverage a diverse array of channels, from direct engagements with decision-makers to dynamic social media campaigns, and from coalition building to targeted media relations. This comprehensive approach ensures that your messages not only reach but resonate deeply with your intended audiences.
Multi-market hub: we serve as the hub for multi-market accounts with our teams combining international thinking with local market understanding.
In-depth analysis: At our Grayling Elections Hub, we analyse how elections and political developments across Europe determine the international community’s ability to tackle global challenges, such as climate change, immigration, and health crises. Whether you are part of an industry, NGO, trade association, or advocacy group, these defining political milestones will have an impact. The Hub is your gateway to in-depth analysis, updates, and expert insights that helps stakeholders navigate the ever-shifting tides of politics so that you can stay ahead of the curve.
Number of Public Affairs Consultants
Grayling Brussels employs 14 consultants who collectively come from 10 different European countries and speak 8 languages, a key asset in the Brussels multicultural environment but also a key asset to reach EU’s Members States.Key Clients
AAP (Animal Advocacy and Protection), Global Business Trade Association (GBTA), SC Johnson, Suntory Beverages and Food Europe, European Committee of Manufacturers of Domestic Heating and Cooking Appliances (CEFACD), European Spirits Companies Liaison Group, doTerra, Tate & Lyle, Getlink (Eurotunnel), Hilton, Plasma Protein Therapeutics Association(PPTA), International Union of Wagon Keepers (UIP), Electric Underfloor Heating Alliance (EUHA), European Infrared Heating Alliance (EIHA), Kingfisher, FEST, Roblox.
Testimonials and why clients like to work with us
“We would not be where we are without the Grayling Brussels’ Team. They’ve become an extension of our own team and operations at GBTA – advising on strategies and positions, independently managing projects, advancing our goals and delivering – consistently – high quality content and results. They’re well networked, experts in their fields, always motivated to go the extra mile and a pleasure to work with.”
Delphine Millot, Senior Vice President, Sustainability of GBTA and Managing Director of the GBTA Foundation
“Getlink’s group activities straddle the post Brexit border between the UK, France and the EU. As such we need analysis, advice and representation in all three. Grayling gives us a detailed and coordinated, vision of what is happening, with insightful specialist analysis and the support to address our concerns at the highest level.”
John Keefe, Chief Corporate and Public Affairs Officer at Getlink Group
“The strategic advice, insights, and connections which we obtain from Grayling Brussels can only be described as exceptional. Jessica leads a team of dynamic professionals who are not only knowledgeable and experienced in their specific fields of focus, but who are committed to ensuring that we are well equipped and prepared for every engagement with EU institutions, media, and other relevant stakeholders. Thank you, team Grayling Brussels, for your invaluable role in the successes which we have achieved”.
Devrol Dupigny, Head of Public Policy, AAP
