My Job
I help organisations get more out of their Public Affairs work. Whether that means restructuring PA functions for efficiency and business impact, shaping strategic policy communications to support advocacy efforts or embedding digital tools / AI into day-to-day PA operations (where it works, not where it is fashionable).
I am also a Senior Adviser to the specialist executive search firm Dober Partners to support their clients in Germany, the DACH region and on common EU projects.
My Experience
I started in Brussels as a journalist, then built and sold my own consultancy before leading Edelman Belgium as CEO. I’m also an investor in digital public affairs tools. With Advocacy Strategy, I bring all of that together – communications leadership, public affairs strategy, and digital transformation – in a single practice.
My Specialisms
My Proudest Achievements
A lasting success was setting up the Brussels office for the German specialty chemicals company LANXESS and linking its work internally with the operational business.
My Education
Law degree, Regensburg University.
My Languages
English, German.
My Interests outside work
In Brussels’ standard weather: Tinkering. Everything from 3D Printing to coding.
Once the sun comes out: Enjoying the combination of wind and sea – ideally under a kite and on a board.
My Favourite Brussels anecdote
I once secured a high-level meeting with an EU Commissioner for a client from Asia. All we needed was a decision from the hierarchy in HQ to go for it. It arrived…six months later. Sometimes internal processes and external realities don’t match each other’s pace.