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François Bailly, Head of Belgian Practice

Burson

Francois.bailly@bursonglobal.com

My Job

Leading a team of talented experts in strategic communication, PR/PA, media relations, ESG, influence, crisis and reputation. Helping C-level executives, big companies, and organizations to shape and strengthen their reputation in Belgium through good and bad times.

My Experience

14 years experience of management in newsrooms in Belgium (ex-Head of News of RTL / Editor-in-Chief L’Echo). 4 years advisor to Belgium PM Alexander De Croo (communication & strategy).

My Proudest Achievements

Reinventing the news cycle within L’Echo, transforming it from a paper-centric organization into one of Belgium’s most future-proof newsrooms.

Coordinate the Belgian government’s crisis communication during the COVID period.

Ensuring my clients are happy and serene every day.

My Education

Master in Journalism from Université Libre de Bruxelles.

My Languages

French – Dutch – English.

My Interests outside work

Running – Travelling – Snowboarding, cycling, and playing hockey with my two children.

My Favourite Brussels anecdote

A night in Brussels – Drinking Belgian beer with our King Philippe and Queen Mathilde and local artists at the July 21st concert on the lawns of the Cinquantenaire!

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