The content and media sector plays a key economic, social and cultural role in Europe. The European Commission’s role is to put in place the ideal conditions and regulations to create a single market for audiovisual media services. Content industries are not only crucial to cultural diversity; they are also of paramount importance for the economy of the European Union. For instance, the audiovisual sector alone directly employs over one million people in the EU. With the internet, media content, be it made of images, sound or written words can be distributed and accessed in a variety of ways and EU policy is evolving to reflect this new situation.