Best consultancies

Brussels Office Since

2016

Firm Description

Lykke Advice is an independent Brussels-based lobbying agency specialising in supporting SMEs. Our aim is to provide hands-on, tailor-made advice to companies and associations seeking a highly personalised service from an agency that prioritises quality outcomes. We work only with clients we truly believe in, helping them strengthen and expand their influence in Brussels.

Operating in public affairs requires a deep understanding of complex legislative processes, institutional dynamics and a strong network within the EU bubble. Our team brings these essential elements together, helping clients build effective partnerships and alliances. We also combine public affairs with market access across EU countries, enabling clients to benefit from our network both in Brussels and at Member State level to unlock new opportunities.

We are a young and creative team with proven experience. We believe that representing clients in Brussels demands strong commitment and a high level of engagement to deliver a service that is truly fit for purpose.

Our goal is to provide valuable strategic advice alongside high-quality execution. We involve clients from the earliest stages of strategy development and maintain flexibility throughout the process—an approach we see as key to achieving successful outcomes.

In addition to direct representation, we train companies, boards and associations in public affairs, covering strategy development, storytelling, framing and negotiation.

Ownership Structure

Independent.

International Network

We work in Brussels but also help our clients with EU related public affairs at the national level.

Key Strengths

We understand how to operate effectively in a political environment, with a strong grasp of stakeholder dynamics and the importance of high-level, evidence-based information grounded in facts and science. We cover a wide range of topics, combining strategic oversight with close attention to critical technical detail. We also recognise the importance of linking public affairs directly to a company’s business development strategy, ensuring our work contributes to tangible market growth.

We tailor our approach to each client’s specific context, objectives and ambitions. We do not offer one-size-fits-all solutions. Lykke Advice is highly adaptable, developing bespoke strategies that best meet individual client needs. We primarily work with small and medium-sized enterprises, supporting them to strengthen, optimise and grow.

We operate in an open and transparent manner and are always clear about whom we represent when engaging with policymakers and other stakeholders.

We place strong value on alliance-building, actively identifying and creating partnerships that enhance our clients’ position, strengthen their voice and broaden their understanding of different perspectives within the political debate.

Number of Public Affairs Consultants

4 full-time public affairs advisors + one intern

Key Clients

Plexigrid, Aggeres, Biohit and Cardisio.

Testimonials and why clients like to work with us

“Working with Lykke Advice has been invaluable for Aggeres. Their deep understanding of the European institutions and policy processes has guided us with clarity and confidence through what can often feel like a complex European ‘jungle.’ Thanks to their expertise, we were able to successfully draft a comprehensive and compelling policy paper advocating for the adoption of autonomous flood barriers within the European climate resilience strategy. Their professionalism, responsiveness, and strategic insight have made them an indispensable partner for us. We wholeheartedly recommend Lykke Advice to any organisation seeking to navigate EU policymaking with precision and impact.”

Oliver Femont, Founder of Aggeres

‘To upgrade our negotiation skills and explore new techniques for lobbying and public relations, we had a two-days training from Lykke Advice. Mette and Laurens successfully delivered a hands-on training where theory and practice were alternated. They had immersed themselves in our field of work, which resulted in a tailor-made training and allowed us to immediately practice newly gained insights and tools provided.’

-Els Claeys, Shipping Policy Advisor at the Belgian Ministry of Transport

“I am very impressed with Lykke Advice. They provide high quality advice and deliver on what they promise. Always at the end of a phone 24 hours a day. Outstanding service with great knowledge.”

Mark Oaten, CEO International Fur Federation

“I greatly appreciated working with Lykke Advice. The team is efficient, reliable, hands-on, and very tuned in to the relevant EU policies. They have been a great support for NLA’s EU advocacy and contributed to achieving important results. I can warmly recommend them.”

Torsten Laksafoss Holbek, CEO of Nordic Logistics Association (NLA)

Agenda Vestlandet is a non-profit foundation working on the green transition on the west coast of Norway. Lykke Advice was crucial in making our conference “Vestlandskonferansen 2022” a great success. Lykke Advice helped us with EU politics insight, connecting with MEPs and organized a live studio from the plenary session of the European Parliament in Strasbourg. With live interviews with MEPs. We strongly recommend Lykke Advice to new customers.

Frode Nergaard Fjelstad, Management Director Agenda Vestlandet 

“I have known Mette and Lykke Advice for several years. For us and our clients EU knowledge and insights are essential in terms of their business development. Through cooperation with Lykke Advice, my clients get incredible insights into the EU system and legislative process. We work with companies in the financial sector, energy and construction and they all benefit from knowing about the EU legislation. It is very simple and easy to work with Lykke Advice. I can only give them my best recommendations”.

Bjarne Hareide, DigiLab Scandinavia and Smart Energy Network