What influences the influencers by Burson Cohne & Wolfe (BCW)


BCW with ComRes interviewed 230 EU influencers (made up of 76 MEPs, 43 EU institution staff and 111 Brussels opinion formers) online between 13th March and 25th May 2018. POLITICO and the Financial Times are the most influential media sources for EU news and informing decision making. Of all the social media channels and mobile applications tested, WhatsApp is used the most on a daily basis by EU influencers, followed by Twitter.

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