I act as a sparring party on the unique and complex issues that Brussels and the international policy environment throw up. These tend to be – at least on the surface – eye-wateringly technical. But when one digs a bit deeper one finds emotional and societal impacts, that one needs address in a relevant way. What I love is the range of tasks I get involved in from analysis, defining a strategy, target audiences and messaging, to getting out there and supporting the client in getting the message across. With all that is going on in politics today there is never a dull moment!
Elaine Cruikshanks has over 27 years of agency experience with Hill & Knowlton (H&K) and now with Acumen. She grew H&K’s Brussels office from 1994-2010 to the largest in the PA/PR arena, and in addition had the role of global public affairs director. Assignments have ranged across various sectors with a focus on public affairs and communications, healthcare, food, consumer, trade, ICT, environmental issues and energy. Her background is public affairs (having worked for the UK Foreign Office). Elaine has worked with a range of blue chip companies as well as trade associations, ad hoc coalitions, governments, NGOs and international institutions. Over the years, she has run Brussels, EU- wide and international campaigns for a range of clients. Past and current clients include: AstraZeneca, ABPI, NICE, Baxter, Boehringer Ingelheim Animal Health, Boots, Bristol Myers Squibb, Coca-Cola, Daikin, Debswana/DeBeers, European Breakfast Cereal Association (CEEREAL), European Liver Patients Association (ELPA) European Federation of Pharmaceutical Industry Associations (EFPIA), European Natural Soya Association (ENSA), European Partnership for Energy and the Environment (EPEE), Bill & Melinda Gates Foundation, The Global Fund, government of Turkey, GSM Association, the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA), Johnson & Johnson, Kellogg’s, Lundbeck, LEO Pharma, Merck, Sharpe & Dohme (MSD), Mitsubishi, Nominet, Novartis, Procter & Gamble (P&G), Roche, Rosneft, Stop TB, Syngenta and Wrigley’s.
My Proudest Achievements
Explain who, what, where, when and with what result.
University of Glasgow (1975-1981) French and German language and literature
English, French, German
My Interests outside work
Golf, my dog
My Favourite Brussels anecdote
There’s no such thing as a file that is closed. Dig out those old files and keep them safe. I’ve lobbied on one piece of legislation now through two revisions and am awaiting the third time in the coming months!