Best consultants

Astrid Soriano, Co-founder & Partner

astrid.soriano@infinity-pa.eu

My Job

I help clients anticipate and navigate legislative, regulatory and reputational challenges by combining AI-enabled insight with senior public affairs expertise.

My Experience

I bring 15 years of EU public affairs experience in Brussels, advising multinationals, trade associations and non-profits across complex policy challenges. I have held senior roles in major international consultancies, led pan-European advocacy, intelligence and coalition-building mandates, and developed deep expertise across energy, technology and agri-food — with additional experience in boutique consultancies and a trade association representing US tech companies.

My Proudest Achievements

I can think of a few. One particularly rewarding was while advising a non-profit organisation on how to restructure for stronger public affairs outcomes and discovering a couple of years later that all my recommendations had been taken on board. Another achievement at the start of my career was when I was entrusted with full responsibility for the success of a week-long (non-English speaking) parliamentarian mission to Madrid. And, last but not least, recently making the leap to co-found a new public affairs agency in Brussels!

My Education

I hold a Master’s degree in Political Science from Universidad Cardenal Herrera CEU (Valencia) and a Master of Arts in International Relations and Diplomacy from the College of Europe (Bruges).

My Languages

I’m fluent in English, Spanish and French and have a good knowledge of Dutch.

My Interests outside work

Outside work, I love spending time with my family — including my five-year-old daughter — as well as with friends and pets. I also enjoy volunteering at the animal shelter, and in the summer, I like getting out on the water to go stand-up paddleboarding.

My Favourite Brussels anecdote

One of the most surreal new business pitch experiences I have had took place in a building and meeting room that looked and felt like a sterile hospital ward. Instead of presenting our ideas, it felt as though we were about to undergo surgery!

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