Best consultants


Aleksandra Lugovic, Vice President of Healthcare and Public Affairs

PNKetchum+ (Omnicom Group)

My Job

I assist pharma and MedTech clients in informing & educating policy makers of how their breakthrough products benefit societies, how important is their R&D and how it all reinforces healthcare systems across the world.

My Experience

Over 14 years in public affairs/ advocacy and communications.

Worked for numerous giants among PA/Comms agencies in Brussels, EU media, regional and national governments, and Headed-up a Regional Representation to the EU for six years.

My Proudest Achievements

  • Organized a highly broadcasted political conference on Croatia becoming the next EU member state before it did, for EUobserver, welcoming European Commissioner for Enlargement, numerous MEPs and representatives of the Croatian government in 2008.
  • Assisted South Serbia in joining Adriatic-Ionian Macro Region conglomerate in Brussels for the first time in 2010.
  • Assisted local government of the city of Nis (Serbia) in re-establishing the 2nd international airport in the country and creating a regional success story, bringing an almost bankrupt airport to 330.000 passengers in 3 years, in 2015.
  • Supported DG DEVCO (European Commission) in organising one of the most followed EU campaigns on social media, showcasing their projects & work done in developing countries (eu) in 2019.
  • Supported DG SANTE (European Commission) in informing global stakeholders about what the EU Regulation on Medical Devices will bring and how to better prepare for the impact coming, in 2020.

My Education

  • BA: Vesalius College (Vrije Universiteit Brussel & Boston University), Brussels /Major: International Management / Minor: Communications
  • MBA: United Business Institutes, Brussels / Concentration: Leadership & change management
  • DBA (Doctorates of Business Administration): United Business Institutes, Brussels / Business Communication

My Languages

English, Serbian/Croatian, French.

My Interests outside work

  • Monitoring financial markets
  • Real-estate as a hobby
  • Music and sports (piano playing and volleyball used to be my primary interests in earlier decades😊)

Best in Brussels 2022/23 Report

Best in Brussels is the first and only independent resource for organisations wanting to identify, compare and choose the best partners in Brussels for their advocacy needs.