My Job
As Managing Partner at Political Intelligence Brussels, I am active across the EU public affairs practice, with a particular focus on overseeing our digital and healthcare teams. I primarily focus on client management, ensuring we place clients’ needs at the core of our work and deliver tailored public affairs strategies and campaigns. I also contribute to the firm’s development, including our AI transformation.
My Experience
I have over 10 years of experience in EU public affairs, with a background combining business and policy. I started my career in textile manufacturing in Morocco before moving to Brussels to work in EU affairs at the U.S. Embassy’s Commercial Service and Better Finance, and later joined Political Intelligence. Over the years, I have worked across a wide range of sectors, from services and heavy industry to B2B and B2C, with a strong focus on understanding clients’ business models and translating them into effective public affairs strategies.
My Specialisms
My Proudest Achievements
One of my key achievements has been seeing long-term client relationships develop over time, with several partnerships maintained for more than 10 years, including accounts I followed since day one. This continuity reflects strong trust and the ability to evolve alongside clients, while also supporting the development of talents within the team.
My Education
- Bachelor’s degree in international business and management at HZ University
- Master’s degree in European Studies at Bremen University
My Languages
French, English
My Interests outside work
Passionate about modern and contemporary art, I am a member of several museums and make a point of never missing key exhibitions. Attending gallery weekends and art fairs across Europe (and the world) has become a true family project, often shaping our travels. I also enjoy supporting friends exhibiting at fairs and keeping a close eye on emerging artists and trends.
My Favourite Brussels anecdote
In Brussels, it’s not unusual to have a meeting where the language changes mid-sentence, and everyone still understands each other. It’s part of the charm, and a good reflection of how EU public affairs works in practice.