A Green Deal for Europe: The Most Ambitious Initiative And How It Will be Affected By The COVID-19 Crisis

By Gurpreet Brar, COO, Edelman Global Advisory & Global Client Leader, Amaia Betelu, Director at Edelman

Introductory Note

In January 2020, Europe launched its so -called Green Deal encompassing a new growth strategy which aims to transform the EU into a fair and prosperous society, with a modern, resource – efficient and competitive economy where there are no net emissions of greenhouse gases in 2050 and where economic growth is decoupled from resource use.

According to European Commission President Ursula von Der Leyen, the Green Deal is supposed to mark Europe’s “man on the moon” moment – but is this still the case after the COVID -19 outbreak?

In this deck, Edelman reviews the strategy and chart out what can be expected in the months (and years) ahead.

As the European Union deals with the immediate consequences of the coronavirus emergency and maps out a plan to help the economy recover, questions are raised as to whether they will be compatible with environmental goals.

It is therefore a pivotal time for organisations to engage with a European Union which is evolving quickly and although has been forced to shift focus from the initial priorities, is still determined to take the lead in promoting a climate neutral economy by making new connections, engaging with key players, and leveraging new age techniques to achieve strategic aims.


  1. Impact of the COVID-19 crisis on the Green Deal
  2. How the Green Deal was conceived
  3. The Green Deal
  4. What It Means for You

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