About Advocacy Academy
Advocacy Academy is a dedicated Public Affairs training and capability offer. We have the only comprehensive online learning platform built specifically for public affairs professionals — designed from the ground up by practitioners, for practitioners. Coupled with our online and in-person Workshops and coaching we have all the right tools to unlock the potential of your Public Affairs team.
Founded by Paul Shotton and Alan Hardacre — two of the field’s most respected figures, with between them over four decades of experience spanning Brussels, London, The Hague, and nearly 40 countries around the world — Advocacy Academy exists to raise the standard of public affairs practice at every level.
Our philosophy is simple: Public Affairs training should change what you actually do. Every element of the Academy — from our video series, toolkits, templates, frameworks and Workshops — is designed so that participants leave with upgraded tools, improved processes, and better approaches they can apply immediately in their work.
Unique Online Platform
Advocacy Academy’s e-training platform offers more than 30 hours of expert content across over 32 video series, covering the full range of public affairs knowledge, skills, tasks, and deliverables. Whether a team member is just stepping into a PA role or leading a global function, the platform meets them where they are and equips them to go further. The videos are developed by seasoned Public Affairs experts and all come with tools and templates for immediate use.
Bespoke Training & Workshops
Alongside the platform, Advocacy Academy designs and delivers tailored online and in-person training and workshops for Public Affairs teams at corporates and trade associations. Recent clients include Syngenta, Coca-Cola, Ceva Santé Animale, and HP.
Each training assignment is calibrated to your team’s specific issues, structure, and needs. A diagnostic survey tool is used upfront to map existing knowledge, skills, and practice — identifying where investment will have the greatest impact.
Participants leave with new and better public affairs tools, templates, and processes ready to use internally and externally — not slides to file away, but upgraded practice to put to work immediately.
More information: advocacy-academy.com Contact: info@advocacy-academy.com
