About The Right Street
Brussels Office Since
2018Firm Description
Communicating to policymakers, media and other stakeholders is a challenging task.
While rapid developments of digital tools and platforms present immense opportunities, communications professionals struggle to keep up and break through the noise.
This is why we created The Right Street – to help companies, associations and NGOs communicate smarter and be heard.
We combine a deep understanding of the political landscape with expertise in digital communications to ensure our clients’ positions and messages stand out and effectively reach their target audiences.
Ownership Structure
The Right Street Digital is a privately owned agency based in Brussels, with offices in Belgrade and Mostar. Co-founded by Filip Lugovic and the late Richard Medic, the agency also includes partners Lorenzo Marchese, András Baneth, and Marko Pandza.
Key Strengths
Strategies
– Insights & analysis
– Stakeholder mapping
– Campaign concepts & strategies
– Messaging
– Training & workshops
– AI-powered message testing and virtual focus groups
Social Media
– Social media strategies
– Social content & PR
– Community management
– Social listening & analytics
Design
– Branding & visual identities
– Brochures & reports
– Web design
Video & Sound
– Concepts & storyboards
– Video editing & post production
– Filming on location
– Virtual & hybrid events
– Podcasts
Digital Advertising
– Social media ads
– Google ads
– Integrated ad campaigns
Copywriting & PR
– Search Engine Optimisation
– Newsletters
– Positions, PRs, blogs
Websites & Tech
– Website development
– Apps & custom tech solutions
– Maintenance & hosting
Number of Public Affairs Consultants
20Key Clients
- European Commission
- NMWE: Natural Mineral Waters Europe
- ACEA: European Automobile Manufacturers’ Association
- Indorama Ventures
- UNESDA: Soft Drinks Europe
- Rud Pedersen Public Affairs
- EUsalt: European Salt Producers’ Association
- Science Europe
- WWF: World Wildlife Fund
- BIC: The Bio-based Industries Consortium
- ERAA: European Regional Airlines Association
- ETRMA: European Tyre & Rubber Manufacturers Association
Testimonials and why clients like to work with us
“Working with The Right Street has been a seamless and rewarding experience from the very beginning. From developing a roadmap and strategy to training staff and implementing key initiatives, The Right Street team and experts have provided great support. Their professionalism, combined with a personable and collaborative approach, has made the entire process both effective and enjoyable.”
Klaus Dieter Axt, Secretary General, EUnited
“Even before we agreed to work together, the team was supportive, available and understood my needs quickly.”
Inés Abbas, Communications Officer, WWF
“Friends and colleagues, but most importantly, trustworthy creative professionals.”
Ignacio Gentiluomo, Communications Officer, European Copper Institute
“The Right Street provides excellent quality digital communication support and delivers on time for achieving impact.”
Gianluca Misuraca, Leading Expert of InTouchAI.EU, International Outreach for human-centric Artificial Intelligence
“From day one, working with The Right Street has been effortless. More than just business partners, they bring expertise, reliability, and a stress-free approach to every project.
No matter who you’re working with, they’ve got it covered.”
Luigi Castaldi, United States Mission to the EU
”Very friendly and collaborative team, who easily understands our needs and provides effective support. You can count on The Right Street at any time.”
Inês Rebelo, Communications Director, UNESDA, Soft Drinks Europe
