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About Savion Ray

Brussels Office Since

2013

Firm Description

Savion Ray is a women-led creative communications agency based in Brussels, dedicated to helping our clients navigate the complexities of EU public affairs through strategic storytelling, innovation, and cutting-edge AI tools. With over a decade of experience, the company is a powerhouse of creativity and strategic communication, serving a diverse array of stakeholders across Europe.

At Savion Ray, we tackle the most pressing communication challenges faced by organizations today:

  • Struggling to consistently generate engaging, relevant communications that capture attention and drive influence.
  • Dealing with inefficient production processes that drain resources and reduce quality.
  • Ensuring creative authenticity amidst growing skepticism toward AI-generated materials.

Ownership Structure

We are a women-owned, women-led company, founded by Bisera Savoska.

International Structure

Savion Ray has a head office in Brussels, Belgium, and a production office in Sofia, Bulgaria.

Key Strengths

We operate through two core workstreams:

Communications

Our signature service, the Content Lab, is now enhanced with AI-driven efficiency:

  • Strategic Content Creation: We spend the majority of our time identifying and developing relevant, high-quality topics designed to boost engagement and influence. We continuously monitor media trends, legislative updates, and proactively brainstorm innovative ways to deliver impactful messages.
  • Efficient, Authentic Delivery: Leveraging the best digital tools on the market, we produce communications outputs swiftly without compromising quality or authenticity. No robotic LinkedIn posts or generic AI-produced texts—just compelling, credible, and brand-aligned content.
  • Rigorous Quality Control: Every piece undergoes meticulous accuracy checks, language refinement, and alignment with core messages to ensure excellence.
  • Diverse Formats: We deliver content tailored to client preferences and best practices, including social media, video, infographics, interactive websites, publications, and more.

Consultancy

Our consultancy services ensure your organization successfully navigates and implements AI transformation:

  • AI Act Training & Compliance: Helping your organization understand and adhere to the EU’s AI regulations, ensuring compliance and readiness. Offering hands-on training for tailored AI upskilling.
  • Tool Selection & Implementation: Assisting with the strategic selection and seamless implementation of AI tools such as Copilot, Gemini, and others tailored to your organization’s specific needs.
  • Change Management & Team Adoption: Guiding your teams through AI-driven change processes, focusing on smooth adoption and maximizing operational effectiveness.

Explore our flexible, client-centric approach in detail at https://savionray.com/ai-communications/.

Number of Public Affairs Consultants

11

Key Clients

Neural Concept, Vlerick, Philips, Wind Europe, Plastics Europe, EFPIA, Eurocommerce, Council of Europe Development Bank, European Investment Bank, World Health Organisation.

Testimonials and why clients like to work with us

Savion Ray demonstrated how AI identifies target groups affected by mis- and disinformation and how to approach them effectively. What stood out to me was their approach to making AI-generated content sound more authentic and less robotic – a problem faced by many communication professionals working with AI. Their expertise has equipped us with effective tools to counter mis- and disinformation.”

Malgosia Bartosik, Deputy CEO at WIndEurope

 Thanks to Bisera from Savion Ray for providing our EFPIA team with a helpful intro to ChatGPT and other AI tools. The workshop’s clear, hands-on approach was well-received. Many colleagues found it a useful way to start understanding AI, and we appreciate Savion Ray’s support in getting us up to speed.

Lavinia Meloni, Associate Director Communications, EFPIA

Best in Brussels 2024/25 Report

Best in Brussels is the first and only independent resource for organisations wanting to identify, compare and choose the best partners in Brussels for their advocacy needs.

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