I provide brands and trade bodies with strategic advice, to influence public perceptions and shape policy, with a focus on sustainability, ESG, supply chains and product policies. I also advise businesses on their growth strategies. I have a particular expertise in the food and FMCG sectors.
My first years in Brussels were in the European Parliament, where I was the Head of office of an MEP with a leading role in the Environment Committee of the EP, working on a range of topics, including energy and climate, EU funding, agriculture and chemicals. I moved then to CEPI, the Confederation of European Paper Industries. In that role I was a central campaign manager and in charge of building and coordinating a coalition of partners, on circular economy, deforestation and energy. Before moving to Weber Shandwick, I worked for a boutique agency, specialised in food and beverage sector.
Before moving to Brussels, I was an intern at the Foreign office, which gave me a taste of high politics and a direct line to the Prime Minister’s office in Slovenia.
My Proudest Achievements
For a client in packaged consumer goods’ sector I devised an integrated public affairs and communications strategy, and coordinated teams in Weber Shandwick’s London and Brussels offices to drive campaign activities. As a result of a campaign, the European Parliament introduced a change to the original legislative text, to ultimately allow the client to continue producing their product on the EU market, without restrictions.
- Master of Arts in European Political and Administrative Studies, College of Europe, Bruges (2009)
- Bachelor of Arts in International Relations at the University of Social Science, Ljubljana (2007)
- Special Degree for Foreign Students, Sciences Po, Universite Montaigne-Montesquieu, Bordeaux (2006)
English, French, Italian, Slovenian, Croatian
My Interests outside work
I enjoy spending time with my family. Whenever I can, I like going out for aperitifs or dinners with friends. I also like to stay on top of new trends and engage early in new social media (but would lose interest, when they become massively popular). I enjoy arts, music, a good book, and outdoor sports in the nature.
My Favourite Brussels anecdote
Only in Brussels, it’s possible to inadvertently get on a plane together with a representative from a Ministry of Andorra and the one of Lichtenstein, who are talking about their working groups, eager to make the best use of their time while waiting in a queue to board – and get insights, without necessarily having to schedule a meeting.