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Tove Larsson, Partner, FMCG practice


My Job

Partner and head of the food & drink practice including the FCMG sector

My Experience

I have more than 20 years of experience in national, European Union (EU) and global public affairs and advocacy. I was previously Director Public Affairs at the Swedish Food & Drink Federation. Prior to that, Director Sustainability at FoodDrinkEurope and Associate Director at Weber Shandwick. I started my career in the national ministries.

My Proudest Achievements

For the European Food and Drink Industries, we ran a number of innovative stakeholder partnerships to drive the advocacy agenda on food waste prevention, EveryCrumbCounts; jointly with the European Food Banks, Every Meal Matters, and a road map for Sustainable food systems with WWF amongst others. Real change has happened both in terms of concrete legislative proposals but also setting up of structures and platforms to put sustainability on top of the agenda.

My Education

  • College of Europe, Bruges, Belgium, Master in European political and administrative studies
  • University of Uppsala, Sweden, Master in International and European politics
  • University of Surrey, Guildford, European studies

My Interests outside work

I love to ski (downhill), play paddle, tennis and run for fun. A cultural nurd; literature, art, theatre, classical and opera concerts I try to consume wherever I go.

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