Best consultants

Amaia Betelu

Amaia Betelu, Director

Edelman

amaia.betelu@edelman.com

My Job

I help clients build and manage long-term stakeholder relationships that are based on trust with a view to improve their reputation, shift perceptions and anticipate issues that have the potential to impact their companies’ license to operate and grow.

My Experience

My work in public affairs started after spending six years as a member of the EU’s Economic and Social Committee and seven years at the international department of a Basque trade union. Going into my 19th year as a PA consultant, I enjoy bringing together traditional and digital public affairs to ensure we deliver impactful results to our clients.

My Proudest Achievements

Helping a mining company obtain the necessary permits to operate in an Eastern European country whose government refused to endorse the permitting process. Thanks to a holistic public affairs campaign developed and implemented across the EU, the company was allowed to commence its operations. Connecting countries through their regional organisations, and then with Brussels was extremely enriching.

My Education

  • Postgraduate Master’s Degree in International Trade and Finance, University of Barcelona
  • Master’s degree in Philosophy and Sciences of Education, University of Salamanca

My Languages

Basque, Spanish, English, French

My Interests outside work

Travelling with my girls, cartography, skiing, cooking

My Favourite Brussels anecdote

Looking for the 3 ½ floor within the European Parliament… it can take a while!

Best in Brussels 2019 Report

Best in Brussels is the first and only independent resource for organisations wanting to identify, compare and choose the best partners in Brussels for their advocacy needs.

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