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About Instinctif Partners

Brussels Office Since

Policy Action Ltd. since July 1999, sold to Instinctif Partners in Oct. 2011

Firm Description

Instinctif Partners is a leading international business communications consultancy – a partnership –specialists in reputation, influence and engagement. We work with our clients to reach multiple and complex audiences through deep insight, expert storytelling and creative delivery. Our work drives both policy outcomes and real and measurable commercial value. IP Brussels is a boutique consultancy with a stable base of retainer clients in the coalition and association management spaces in addition to corporate clients. In 2018, Instinctif Partners was named International Agency of the Year at the PR Week Global Awards for a second successive year. The prestigious International Agency of the Year award recognises the leading international consultancy and is assessed across criteria ranging from business results, financial success, talent development, innovation and community leadership.

Ownership Structure

Instinctif Partners is majority owned by private equity investor, Vitruvian Partners LLP.

International Structure

Instinctif Partners employs more than 450 people across Europe, Asia, Africa, North America & the Middle East, acting for over 850 clients across the globe, from large quoted multi-national corporations and business associations to small- and medium-sized businesses just starting out on their journey.

Key Strengths

Instinctif Partners Brussels distinguishes itself in the marketplace with its bespoke, honest and candid approach to the complex world of European public affairs. We are specialists in communications, influence and engagement, experts in telling stories so powerful and compelling they demand a change in behaviour, emotion, and perception, whatever the audience. Our Brussels office provides a wide range of services in the strategic communications and public policy spaces from basic monitoring services to coalition building, coalition management, association management, media training, issues preparedness and crisis management. Instinctif Partners prides itself in its ability to work with clients to protect their business interests and improve their competitive advantages.

Number of Public Affairs Consultants

7 full-time equivalents plus research assistants and a network of freelance consultants

Key Clients

GAMIAN Europe, Health First Europe, Docusign, 4Finance, Playtech, World Council of Credit Unions, Mexichem and European Alliance for Access to Safe Medicines (EAASM).

Thought Leadership

Instinctif regularly publishes thought-leadership research on a variety of topics, including recent publications on the scourge of fake news, the future of engagement and norms bias.

Testimonials and why clients like to work with us

We have extensive expertise across the healthcare sector, advising patients and healthcare professionals to medical device and pharmaceutical companies. This has included association management for Health First Europe as well as advising diverse clients from GAMIAN-Europe to the European Federation of Nurses, Novartis, Johnson & Johnson and Eucomed. We develop deep, trusted partner status with our clients, with whom we work daily on a personal level, going above and beyond expectations.

Instinctif Partner’s ICT portfolio is diverse and includes clients such as Docusign and PlayTech as well as previous work for Amazon, EDiMA, GSMA, Microsoft and Yahoo. Through this work Instinctif Partners has gained unparalleled insight into the core issues facing Europe as it works towards building a forward-looking and innovative Digital Single Market, making us well placed to advise clients with high stakes in this sector and guide them through the intricacies of EU policy-making.

Best in Brussels 2019 Report

Best in Brussels is the first and only independent resource for organisations wanting to identify, compare and choose the best partners in Brussels for their advocacy needs.

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